Sassoon Infant FontFor many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices — from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts — with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for. There are many features for using any font and it is related to different situations. One of the most important feature of the most is readability. Readability is the dynamic interaction of the type style, size, tracking, leading, color and other properties all combined into one overall impression. They add up to a certain typographic style which has a quantifiable degree of readability. For instance, you could use a style that has an intentionally low readability that is part of the message. Or you could focus on designing a high readability because your message is complicated, and you don’t want your type style to hinder the audiences’ understanding in any way. In most cases, communication comes before style, so resolve readability first.
Rosemary Sassoon, a designer for many years, has been mainly concerned with letterforms. After discovering that no one had found out what kind of letterforms children found easiest to read, she spent two years of research on the subject before designing the original SASSOON INFANT FONT.
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